HCR ManorCare's logos and brand names are the key elements to our identity. When adding branded products along with your marketing efforts, one must keep in mind the goal of using such products to reinforce recognition of the entire brand and create a strong visual and consistent message to all customers and employees.
The message should be:
Our identity is not simply established in representing one single facility, but in a consistent visual message across all of our 500 facilities in 32 states. It has been shown that 80% of people in the United States own between one and ten logo'd products and 60% of them keep the item up to 2 years. That is a lot of power in a pen, notepad or coffee mug! Our marketing direction is an attempt to harness that power, and use it to promote our services, our people and our skills across all brands; not just a single facility. Your promotional items are just one piece of your overall strategy and tools to communicate with customers. The promotional item should be as clean and bold as possible. Less content is better to achieve brand recognition. Besides your ability to network and connect personally with your audience, use printed pieces and online tools to communicate more detail. Consumers learn about our nationwide strength of services. As our brand is recognized / synonymous with being a proven leader in healthcare services nationally, the benefits will be felt locally. HCR ManorCare has spent a great deal of time working with key suppliers to better maximize the benefits of having a more consistent streamlined branding direction.
LightHouse representatives are ready to assist you with proper logo usage and layouts. Fully trained on branding direction, we ask you to call or e-mail your LightHouse representative to discuss any upcoming products you need, or to review possible reorders and learn how slight adjustments to previously decorated items can make a world of difference and allow you to get more impact of your marketing dollars.
We are excited to be a part of this new approach and offer our expertise and assistance as needed.
Please feel free to call with any questions-
Your Image Group Team